Ever since the first online casino launched in 1994, a lot has changed in this sector. Players no longer need to travel to physical destinations before they can immerse themselves – now, with just a touch of a button, you are always good to go. However, it is not only access that has changed, but also the experience. Since the sector has become very competitive, companies, including Arabic casinos, are always seeking ways to appeal to many customers and improve their relevance.
And if you are wondering about how this happens, you no longer need to worry because this article addresses just that. Here, we will look at a few features like responsive designs and customer support, product variety, bonuses, etc. So, why waste any more time when there is so much to learn? Let us set off.
The Power of Responsive Designs
We are living in a time when players access casino experiences through multiple devices. And you wouldn’t want an inconsistent experience just because you’re gaming via a mobile device. Realizing this, many platforms, including Arabic casinos have been turning to the responsive design approach to cater to such preferences. That ensures websites automatically adjust to multiple screen sizes, eliminating the need to pinch or zoom.
Unsurprisingly, according to Hostinger, more than 84% of visitors love mobile-friendly websites than their desktop counterparts.
You don’t want to imagine the pain of losing such an enormous number of customers just because your website was indifferent to their preferences.
Plus, most players have at least one mobile device, and if you want to have a share in this market, your website must be mobile-friendly. Remember, acquiring new players has actually become more expensive than retaining players. In fact, some studies claim that you could spend at least five times more, so you want to always take advantage of every opportunity to stand out.
Responsive Customer Feedback Has Also Become Prevalent
Think of a scenario where you had a technical hitch while spinning some wheels but had to wait for ages before receiving feedback. No one would want such an experience. In fact, according to some studies, close to 90% of customers rank immediate response as a very important aspect of customer service. So, seeing companies like Arabic casinos adjusting to meet such preferences should not shock you at all.
Thankfully, there are several technologies that can help you with that. Let us take live chat as an example. Are you aware that a study by Kayako noted that four in five businesses registered an increase in sales, revenue, and customer loyalty after implementing live chat? Why would you want to miss out on such benefits just because you didn’t adopt this technology?
In another place, Hiver noted that live chat accounted for a 48% rise in revenue per chat hour and a 40% growth in conversions. That means that we might see more operators, including Arabic casinos, adopt such infrastructure to stand out.
The Role of Product Variety
Have you ever explored some of the top Arabic casinos? One of the things you may have noticed is that most of these platforms have thousands and thousands of product variations. After all, you want to keep switching from one game to another to ensure the gameplay is as fresh as possible.
The best part is that operators can now easily diversify without worrying about the costs they would have otherwise needed in traditional land-based gaming stations. For example, let’s assume you want to add, say, 50 slot machines in your physical gaming space. Think about the space you’d require plus the associated expenditures. But with online platforms, you don’t need to worry about all that.
A broad variety of games can also help reach multiple audiences. Remember, gaming preferences can really differ across jurisdictions, especially for those targeting global audiences.
Some players might prefer ancient themes, while others prefer contemporary-themed games. But how do you cater to all these preferences if you only offer one line of products? And given that it has become possible to integrate common trends and cultures in games, we may see more providers, including Arabic casinos, incorporating such to stay ahead.
The Power of Bonuses
Bonuses and promos are not new in the casino industry. In fact, experts agree that these have been among the main reasons for the industry’s exponential growth for a long time. And you will actually agree that they are loved not only in the casino sector but also in other industries. Looking at the statistics, North One found that about three-quarters of respondents preferred companies that offered incentives than those that didn’t.
Such statistics underscore the importance of bonuses in the gambling industry. Zinrelo also weighed in on this matter, stating that about four in ten customers spend more on brands they feel more loyal to. Remember, we noted that acquiring customers has become very expensive, and features like bonuses can really help with this. These features allow players to learn new skills and try new games in a risk-free environment, enhancing the gaming experience.
By now, you can actually agree that a lot has changed in the casino industry – things are not as they used to be in the past. Online platforms like Arabic casinos have made it possible for players to access games without necessarily accessing physical destinations. Beyond that, taking advantage of tech improvements like live chat can really be a great way to improve customer experience.
